Klearly Brand Style Guide

Color Palette

  • Klearly Navy: #092B5F (Pantone 2187C)
  • Klearly Light Blue: #2A96FC (Pantone 299C)
  • Klearly Dark Pink: #C02A5B (Pantone 227C)
  • Klearly Periwinkle: #6D96FD (Pantone 279C)
  • Klearly Purple: #B554D2 (Pantone 265C)
  • Klearly Peach: #FD5B5E (Pantone 178C)
  • Klearly Pale Blue: #E3ECF7 (Pantone 545C)

Logo Usage

Please use the full color dark or reverse version for all standard uses. The one-color white logo should be used over a bright gradient background or dark backgrounds when color is not an option. The one-color black logo should be used over light backgrounds only when color is not available. Color guidelines apply to the use of the symbol as well.

Typography

This is an H1 Style

Font: Zen Kaku Gothic New Light

This is an H2 Style

Font: Zen Kaku Gothic New Light

This is an H3 Style

Font: Zen Kaku Gothic New Black

This is an H4 Style

Font: Zen Kaku Gothic New Black

This is an H5 Style

Font: Zen Kaku Gothic New Bold

This is an H6 Style

Font: Zen Kaku Gothic New Medium

Additional Graphic Elements

  • Faded wave graph
  • Faded dotted circle
  • Oversized gradient typography

Iconography Style

  • Icons:

Usage of Winfluence Trademark

When employing the Winfluence trademark, ensure that you:

Do:

  • Always use the above trademark as an adjective, accompanied by an appropriate noun (i.e., "Winfluence TM is an excellent product").
  • Always use the proper spelling and trademark symbol (™ or ® as applicable).

Do Not:

  • Use a trademark as a noun (i.e., "recommendations to Winfluence TM revenue").
  • Pluralize a trademark or make it possessive.
  • Combine a trademark with other words.
  • Abbreviate a trademark.
  • Alter a Winfluence trademark in any way.

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